Toys“R”Us
FILM | SOCIAL | DIGITAL
Awwwesome
Our new campaign debuted with beautiful storytelling designed to own the emotional high ground at Christmas.
Film: "Like Father, Life Daughter"
Youtube Series: “Toys Unboxing Toys”
We dove head first into the weird and wonderful world of unboxing videos with our groundbreaking "Toys Unboxing Toys" series.
These were produced in-house at extremely low cost. We cranked out at least two per week for the better part of a year. Here is a small selection of the insanity.
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